Marketing Success Tip 1: Focus on a niche market that really needs and wants what you are selling.  This is especially true and a matter of survival if you have a small marketing budget.

Marketing Success Tip 2: Focus on benefits instead of features. A feature explains a fact about what a product does such as a specification.  A benefit explains how your product or service will help or “benefit” your customer.  People buy benefits, not features.  

Marketing Success Tip 3: Market your business with a consistent approach. Avoid focusing your efforts on hit or miss advertising, and/or expiration-dated advertising.  At any given time, a market will only have about 1-3% of its population interested in buying your product or service.  That means up to 99% will not be interested in buying your product or service right now.  However, in a week, a month, or a year, they may be ready to buy because their needs have changed.